Email campaigns are a great way to improve your small business marketing results, because they give you the opportunity to connect with your customers and potential customers in a more casual, relationship-building sort of way. Many business owners don't even consider creating an email campaign, because they are simply unaware of how powerful this marketing tool can be to build customer loyalty, new customer sales, and repeat sales.

Tips to build your email campaigns

1. Hire a professional email advertising copywriter.
2. Use hosted bulk email software.
3. Start with your in-house opt in email lists.
4. Build up your house email list using quality opt in offers.

Hire a professional email advertising copywriter

Using an experienced email advertising copywriter can be the difference between beating your head against the wall wondering why your campaigns aren't working and sitting back counting new sales by the hour. The difference can be dramatic, because experienced advertising copywriters take the time to learn your clientele. They'll learn to speak their language and will craft an email campaign that will resonate with them.

Use hosted bulk email software

It's usually better to use hosted bulk email software than use in-house email delivery software that will most likely get you blacklisted with your ISP. Hosted email marketing providers build a level of trust with the ISPs and can get your email campaigns into the inbox of your recipients much more easily than you can.

Do the math. If a hosted provider can get 95% of your emails delivered, and you are likely to get only 50 to 60% delivered, you are losing a ware of attrition. You need twice the number of emails to have the same marketing effect. Open rates can also be much higher for hosted bulk email software providers, because your opt in emails are less likely to be marked as spam.

Start with your in-house opt in email lists

To get started with your first email campaign, use your in-house customer list to create an opt in email list of previous customers and clients. This will help you get started on the learning curve of writing to your customers on a regular basis and using email marketing to generate page views and sales.

Build up your house email list using quality opt in offers

Once you have a system in place for creating and managing your email campaigns, you can start adding to your opt in email list by offering quality information, valuable downloads, and other incentives to generate more opt ins. Opt in email lists are truly an amazing way to market your services online if you take the time to do it right. Of course, always us genuine opt in email lists for your email campaigns, and you'll be safe from accusations of sending unwanted commercial emails.

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